Celebrating 10 years of honest innovation in EMF protection

Ten years ago, a simple idea went live on Kickstarter: a stylish, comfortable piece of headwear that could reflect electromagnetic waves and offer everyday protection from wireless signals. Supporters rallied around it, and with over 300 backers helping bring it to life, SHIELD was born. (kickstarter.com)

What began as “the world’s first signal proof headwear” grew into something much bigger — a global brand dedicated to practical, honest approaches to electromagnetic exposure. Today, SHIELD products are worn in 78 countries — from the U.S., Canada and Australia to Nepal, Kuwait, Thailand, Japan, Iceland, Finland, Brasil and Nigeria — and by over tens of thousands of customers worldwide.

This is the story of a decade of innovation, community, and grounded expectations.

A Kickstarter beginning

Back in 2015–2016, wearable EMF protection was mostly niche, misunderstood, and often overstated. When the SHIELD Kickstarter launched, the goal was to take the idea of a “tinfoil hat” and turn it into something functional, stylish, and wearable in everyday life. (odditycentral.com)

With the support of early backers — more than 300 strong — SHIELD transformed from abstract concept to real product. Those supporters helped seed something far larger than a hat: a movement toward accessible, thoughtfully engineered EMF-mitigating apparel.

Growth without hype

From day one, we made a conscious decision to avoid exaggeration. Unlike many early EMF products on the market, SHIELD wasn’t built on fear-based marketing or impossible promises. Instead — and still today — we focus on:

• Honest performance claims grounded in material science

• Functional products people can wear daily

• Clear guidance on when shielding makes sense

• Education over alarmism

That commitment helped SHIELD build trust, not buzz — and it’s why our community keeps growing.

Beyond headwear: A full line of shielding apparel

Over the years, SHIELD expanded far beyond its first caps and beanies. Our product range now includes:

• Hoodies, T-shirts, and long-sleeve tops

• Underwear and comfortable everyday wear

• Accessories like neck tubes and blankets

• Faraday pouches for devices

• Sleep masks and more

Each product is designed with real materials like pure silver shielding fabric that reflects a wide spectrum of electromagnetic frequencies. (SHIELD Signalproof Apparel)

The mission remains the same: reduce incidental exposure in environments people live, work, and travel in — without unrealistic claims or fearmongering.

A community in 78 countries

SHIELD has grown far beyond its Kickstarter roots. Today, our global community includes customers in 78 countries, from North America (U.S., Canada) to Asia (Japan, Nepal, Kuwait), Europe (Iceland, UK, Netherlands) to Africa (Nigeria) and Australia — each choosing SHIELD for different reasons and use cases.

We’re grateful for every order, review, and personal story that helped shape our journey.

What we’ve learned in 10 years

If there’s one lesson the past decade has taught us, it’s this:

real protection comes from real understanding — not hype.

We believe in giving you:

• Clear guidance on when shielding matters

• Tools that work as intended

• Product education grounded in reality

Overpromising doesn’t serve you — and it never served us.